About Us

Jack Hafford began on the sunlit shores of Greece — where effortless style meets the rhythm of everyday life. What started as a small vision in the heart of the Mediterranean has grown into an international brand rooted in authenticity, craftsmanship, and timeless design. From the breezy summers of Athens to the crisp winters of New York, we create fashion that feels as natural as it looks — versatile, comfortable, and made for real life.

Our journey began with a simple idea: to build a collection that truly fits every season and every story. Inspired by the Mediterranean spirit — sun, salt, and simplicity — we designed our first line of sunglasses, capturing that unmistakable feeling of freedom under the blue skies. From there, our collections expanded to soft, easygoing footwear, cozy outerwear, and refined coats built to last through winter’s chill. Today, Jack Hafford bridges the gap between laid-back summer ease and cold-weather confidence.

Each product we make is designed with care — from hand-selected materials to thoughtful detailing that stands the test of time. Our sunglasses balance elegance and utility, with distinctive frames that feel both modern and familiar. Our jackets and coats are crafted for movement, warmth, and durability — pieces that keep up with your life, wherever it takes you.

We don’t chase trends. Instead, we create designs that people return to — season after season — because they simply feel right. Whether it’s the comfort of a soft-lined windbreaker, the texture of genuine leather, or the subtle curve of a frame that perfectly fits your face, everything we make is built to work, look good, and last.

At Jack Hafford, fashion isn’t about perfection — it’s about presence. It’s about walking through your day with confidence, feeling at home in what you wear, and knowing that each piece has a story — from the Greek workshops where it began to the moment it becomes part of yours.

From Europe to the U.S. and beyond, we continue to grow, united by one purpose: to create practical, beautiful fashion that fits effortlessly into modern life. Whether it’s summer sun or winter winds, Jack Hafford is here for every season, every journey, and every day in between.